Ford F150 was the best-selling vehicle in the United States for 23 years and has been the best-selling truck for 31 years, though this does not include combined sales of GM pickup trucks. Analysts estimate that the F-Series alone makes up half of the Ford Motor Company's profits in recent years. In the 10th generation of the F-series, Ford split the F-150 & F-250/350 into two different body styles. The new F-250/F-350 and as of 2007 F-450 is called the Super Duty.
In 2008 SEMA show, 4 2009 Ford F-150s were unveiled: 2009 Ford F-150 Heavy Duty DEWALT Contractor, 2009 Ford F-150 FX-4 by X-Treme Toyz, 2009 Ford F-150 by Street Scene Equipment, Hi-Pa Drive F-150. Heavy Duty DEWALT Contractor was built in DeWalt theme. FX-4, also called Fahrenheit F-150, was built for outdoor lifestyle enthusiast. Street Scene Equipment version is a lowered truck built with performance and style. Hi-Pa Drive F-150 was powered by 4 electric in-wheel motors rated over 480hp and over 375lb·ft torque combined.
On February 10, 2009 at the Chicago Auto Show, the latest and 14th since 2000 edition of the F-150 was introduced. Adopting many luxury features of the Platinum Edition, this Harley went one step further by providing leather seating surfaces derived from authentic Harley biker-jacket materials, as well as the requisite exhaust tones and power to reach a top speed of 115 mph (185 km/h).