Ford initiated a marketing campaign in the spring of 2009 called the Fiesta Movement, For the US Fiesta, distributing examples of European Fiestas to applicants across the United States — to have the test drivers use popular Internet sites to share their experiences. Subsequently, Ford brought the cars to public venues nationwide to offer 100,000 test drives over eight months. One such event was offering free shuttle service in Chicago from a site near the Union Station commuter rail terminal to the Taste of Chicago event in Grant Park the week starting June 29, 2009. Late in July, six European Fiestas arrived in Halifax, Nova Scotia to begin a similar demonstration tour across Canada.
Ford has also revealed the engine line-up for the new Fiesta: both 60 PS (44 kW; 59 hp) and 82 PS (60 kW; 81 hp) 1.25-litre, 96 PS (71 kW; 95 hp) 1.4-litre and 120 PS (88 kW; 118 hp) 1.6 Ti-VCT (Twin independent Variable Camshaft Timing) Ford Sigma petrol engines; and reworked versions of the current Fiesta's 68 PS (50 kW; 67 hp) 1.4TDCi and 90 PS (66 kW; 89 hp) 1.6TDCi diesel engines. Both a five-speed manual and a four-speed automatic transmission will be available, the former standard on all engines and the latter optional with the 1.4 petrol engine. The US-market version of the new Fiesta will offer Ford's "Powershift" dual-clutch transmission. Electric power-assisted steering (E-PAS) is also introduced to the Fiesta for the first time; unlike the standard hydraulic system this operates only when needed, inproving fuel economy.